Future Trends in Fashion & It's Impact on Social Media - Nishat Butt

Old fashion trends that are making their way back to future

Top Shop 2016 Fashion Trend

• Turtle/funnel neck sweaters/tops (TopShop Unique, 2015)

•   Fur & Long coats are trending once again (TopShop Unique, 2015)

•  Leather tops/dresses/skirts/bottoms will make the catwalk of TopShop in Spring/Summer of 2016 (TopShop Unique, 2015)

Forever21, Turtle Neck

Role of Social Media in the Future of Fashion Trends

• Social Media encourages customers to interact with brands, these interactions build the brand

• Twitter, blogs, facebook, instagram, youtube, and pinterest offer fashion brands with ways to connect with their audience

• Social media is viewed as an opportunity to improve customer relationships with the brands and captures a large audience

              

•  More & more people are using social media for wardrobe advice, inspiration, latest trends!

• Many fashion shows do live tweeting through twitter to show their clothing lines and get thousands of favorites & retweets that create the hype for the brand (Hecks, 2015)

• Brands view bloggers as the new journalists and influencers

    

                  Article: "Will Anyone Really "OWN" Clothing In The Future?"                     By: Megan Friedman

• “Owning clothes is so last generation”

• Since these days you can rent out cars, electronics, sport equipments, movies, and all sorts of things; there is a possibility of renting clothes in the future (Friedman, 2015)

• This raises the question that the article is based upon “Will anyone really own clothing in the future” (Friedman, 2015)

• Reuters reports that young people are being dubbed “NOwners,” relying on trading, sharing, and renting clothes to fill out their wardrobes (Friedman, 2015)

• “In the age of Facebook, people don’t want to be photographed more than once or twice in the same outfit,” investor Dan Nova told the news service (Friedman, 2015)

The Future of Fashion (Predictions)

“The future of fashion will be more grown up – longer lengths, more toned down, moving away from the rock n’ roll fashion we’ve seen for a very long time.” –Ann-Sofie Johnasson, head of design at H&M

Versace Men's RTW Collection

             

“We are entering an era of customization where shoppers want to express themselves more and turn their preferences/style into the design process. And with the 3D printing revolution, I don’t think we are far from a time when consumers will not only design but also manufacture them in a machine at home!” –Aslaugh Magnusdottir, co-founder and CEO of Tinker Tailor

The Future of Fashion

• Fashion industry and technology will further emerge in the future

• The photo shoots in a way have become a media event

• E-commerce is becoming a great way for upcoming brand that lack the financial backing to open up a physical store

• 3-D Printing is the next big thing

• In the future, we could potentially create clothes from 3-D Printing

• It will change and resolve a lot of sizing issues

• We could make the clothes to fit our bodies without trying to figure out our sizes in different clothing brands

• With the rapid growth of technology, dresses could be made with a warming mechanism so that one doesn't have to ruin the look of the dress by wearing a jacket over it